How to Improve Your Subscription Based Business by Predicting Churn

by Sean Work
Churn prediction is one of the most popular Big Data use cases in business. It consists of detecting customers who are likely to cancel a subscription to a service. Although originally a telco giant thing, this concerns businesses of all sizes, including startups. Now, thanks to prediction services and APIs, predictive analytics are no longer exclusive to big players that can ...Read the full article