How well are grocery brands integrating digital content with ecommerce?

by David Moth
Sainsbury’s has unveiled a few tweaks to its ecommerce store as part of a site replatforming that is aimed at improving its multichannel shopping experience. The new site has one or two new features, including improved navigation, favourites and more personalised offers. However the addition that caught my eye is the new ability to add ingredients directly from the recipe pages.Read the full article