Inspiring Your Audience With Content Marketing – Land Rover’s Can and Will Campaign

by Simon Dunant
One of the most inspiring content marketing campaigns I’ve seen so far this summer is the Can and Will campaign from Land Rover. It’s a series of videos released on a regular basis about people who’ve shown courage, grit and determination to achieve something amazing, qualities that Land Rover have identified in the persona’s of their customers and have chosen as a focus to speak to.Read the full article