ROAS For Beginners: The eCommerce Metric of Choice

by Kristina Mclane
For eCommerce Series Week, what could be more important than ROAS (return on ad spend)? While the rest of the posts this week will give great insight into what you should and shouldn't be doing, my post is geared towards the eCommerce PPC beginner. If you are just starting PPC and you sell things online, both this post and ROAS are for you! ROAS is a good metric to judge the ...Read the full article