The Highly Effective Habits Of Web Readers — What We Aren’t Doing

by Jordan Kasteler
We all do it. When we read online, we skim, scan, and sometimes rifle through content the same way we (used to) flip through fluff magazines or cumbersome pages of newsprint. Thanks to aggregate web analytics, we now have a better idea of what web readers are up to... and what they're not. Bottom line: read-through rates suck.Read the full article