13 Reasons Branded PPC Campaigns Are Beneficial For B2B Brands

by Harrison Jones
Branded PPC campaigns are a difficult concept to swallow for many marketers. Why would someone pay for a branded term they already (and will always) rank first for in organic search? In the B2B world, paying for terms surrounding your brand can yield numerous benefits. Here are the top 13 reasons you should consider building a branded campaign for your B2B brand. 1.Read the full article