36% of all Ad Impressions are Fake Bots

by Michael Levanduski
Solve Media has recently released their latest Bot Traffic Market Advisory Report. Not surprisingly, it shows that the amount of suspicious traffic is continuing to rise. This report focuses heavily on how this fraudulent traffic is affecting the automotive industry. Since the auto industry is the second largest buyer of all online advertising, they have a lot to lose when it comes to ad fraud.Read the full article