6 Steps for Writing Simple Copy That Sells

by Aaron Orendorff
Simplicity is the ultimate sophistication. That’s what Leonardo da Vinci said anyway. And four centuries later, Steve Jobs agreed. Actually, Jobs more than agreed. He flat-out stole it. So here’s the question: What does plagiarized advice from the 16th century have to do with marketing copy in the 21st? The simple answer (pun intended) is everything. Because simple sells.Read the full article