B2B Marketing – Most Popular Content Strategies

What are the most popular and most effective content strategies for B2B marketers? A recent study by the Content Marketing Institute revealed that more than half of all B2B marketers used 12 different strategies, with the top 5 being Social Media (other than blogs) 87%, articles on their own website 81%, eNewsletters 80%, Blogs 76% and In-person events 76%.Read the full article