Disneyland Paris lets people channel their inner rat

by Tanya Dua
The selfie wave refuses to die down- and agencies are riding it too, if BETC and Disney’s integrated multimedia campaign to promote the July 10 opening of Disneyland Paris’s latest attraction is any indicator. “Rat Booth” is an app modeled on conventional photo booths and inspired by previous campaigns by Disneyland Paris agency BETC, such at the “Baby and Me” campaign for Evi ...Read the full article

EVIAN | Baby&Me | Case STudy