How to Build a Great Webinar from the Ground Up + 8 Examples That Don’t Suck

by Amanda Durepos
It’s easy to see how marketing webinars might help build brand awareness, establish thought leadership and even generate leads. But connecting webinar marketing to your bottom line – that is, converting qualified attendees into happy, paying customers – that’s a different story. And when you can’t tie a campaign to your KPIs, it’s hard to make it a priority.Read the full article