How YouTube is Changing the Way We Research Consumer Electronics [Study]

by Carla Marshall
YouTube is such an integral part of the consumer buying process these days that it is rare to find a brand that doesn't have some sort of presence on the site, whether that's via their branded content, or because of user-generated review or informational videos. Potential customers are turning to YouTube in huge numbers to research future purchases in one vertical in particu ...Read the full article