IFTTT Recipes, Social’s ROI and Curation Tools: PR Advice from Sarah Evans

by Brian Conlin
The ubiquity of digital and social media has sent the PR profession into a state of flux. As PR changes, so must PR professionals. But what changes do PR pros need to make? PR pros have become the community hub, content producers and marketers who act as producers, content creators, and, at times, journalists, says Sarah Evans, owner of the PR and new media consultancy Sevans Strategy.Read the full article