Making the Case for Paid-Search Ads: Why eBay’s Study Shouldn’t Scare Brands

A new study from eBay is questioning the effectivenss of paid advertising on search engines. But, as ZOG Digital‘s Kim Giroux points out, this one study shouldn’t scare away brands from using an effective marketing tool. This article was originally published on Mediapost.com. ————— By Kim Giroux, Vice President of Paid Advertising at ZOG Digital EBay’s newest study on sear ...Read the full article