Native advertising: will there be a reader revolt?

by Ben Davis
Search for native advertising on the Guardian and you'll likely find this article. The irony is almost unbearable. As Doug Kessler pointed out at FODM 2014 (all credit goes to Doug), he didn't find the Guardian's point of view on native advertising. He found this article in a paid-for position. What does this mean for publishing and advertising? Keep reading and you'll find m ...Read the full article

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  • What is native advertising anyway? - 23 readers - The quality and scalability of native advertising means it is filling the gap between brand publishing and banner adverts