The importance of quality content

by Christopher Ratcliff
Forget the hard sell and the dry press release. Audiences have wised up, so give them high-quality content that they can really engage with. For anyone who’s experienced the following phrase bellowed at them across the boardroom by a senior executive “we should get into content marketing, everyone’s doing it, Coca-Cola’s doing it, BMW is doing it, Red Bull is doing it, we shou ...Read the full article

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