What is Marketing Automation and How Does it Affect Social Media?

by Ian Cleary
When we talk about automation in the world of social media, we often think it’s a bad word. And yet, when it’s done well, it’s actually an essential part of social media marketing. One-to-one communication is not possible with a large audience, so you have to find ways of keeping communication channels open with all of your audience and then, over time, identify the real prospects.Read the full article