404 Error Pages Can Hurt Your SEO Rankings; Here’s How To Use Google Analytics to Monitor and Track 404 Errors So You Can Fix Them

by David Melamed
Last week I shared with you how I monitor my ppc landing pages for 404 errors and broken links in my ads. While wasting money buying clicks to 404 pages should be a crime, having lots of 404 pages on your site can hurt you in other ways as well. For example, if you have a page that is ranking in search results and resolves to a 404, it will frustrate the user and you will be ...Read the full article