71% of online shares for World Cup ads have come from non-sponsors: infographic

by Christopher Ratcliff
There’s a lesson to be learnt here for brands both major and not so major... Don’t give up if you haven’t grabbed an official slice of the World Cup bolo de cenoura. Apparently it doesn’t matter. There’s plenty of opportunity to nutmeg the larger players and win plenty of reach and audience share with just a little extra creativity and cunning.Read the full article

Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more

In this game of winner stays, every touch of the ball proves that football will always belong to those who Risk Everything, even when it matters the most. Featuring: Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gerard Piqué, Gonzalo Higuaín, Mario Götze, Eden Hazard, Thiago Silva, Andrea Pirlo, David Luiz, Andrés Iniesta, Thibaut Courtois, and Tim Howard. Show us your game with #RiskEverything -- tag your best football moments for a chance to be featured in a Nike highlight reel. http://www.nike.com/riskeverything

Shakira - La La La (Brazil 2014) ft. Carlinhos Brown

La La La is featured on Shakira's new self-titled album. Shakira & Activia partner to support World Food Programme and its School Meals initiative, Find out more on activia.com - wfp.org/shakira -shakira.com. "La La La" is featured on the new album Shakira, out now / El nuevo álbum ya disponible en iTunes http://smarturl.it/ShakiraiTunes?IQid=yt / CD http://smarturl.it/ShakiraAlbumCD?Iqid=yt Also, featured on One Love, One Rhythm: The Official 2014 FIFA World Cup™ Album. Available Now: http://smarturl.it/FWCalbum?Iqid=Shak Music video by Shakira performing La La La. (C) 2014 Ace Entertainment S.ar.l.