China: from WeChat mcommerce to experiential nuts

by Ben Davis
It's hard to get one's head around China. The scale and the speed are vast and fast. So, I thought I'd round up some companies doing interesting things online in China, just to give a snapshot of marketing in the country. Full credit where it's due, these are all taken from Barney Loehnis' presentation (he's head of digital in APAC for Ogilvy & Mather) at the Future of Di ...Read the full article