How do marketers manage their mobile email channel effectively?

by Christopher Ratcliff
More than half (52%) of 18-34 year-olds have clicked through to a website from a mobile email, so it’s therefore imperative for email marketers to ensure their communications are suitably optimised for all mobile devices. This stat comes from all the way back in 2012. Since then different studies by different companies have revealed similar numbers: 68% of people use their mob ...Read the full article