How Hard Should You Press The Gas Pedal In Paid Search?

by George Michie

The Profit Playbook Hangout on Air

There's a new movement afoot in the digital advertising industry. A growing cadre of search marketers are running hyper-successful campaigns with their search spend, by rethinking digital advertising basics like KPIs, budgets and customer journeys. Hear from some of the best marketers and industry experts who have embraced this shift and found success. Participants: Nicolas Darveau-Garneau, Director of Performance Marketing at Google Peter Fader, Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative George Michie, Co-founder and Chief Marketing Scientist at The Rimm-Kaufman Group Billy Ferriolo, Senior Vice President of Consumer Acquisition at Autobytel Please register at

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