How to Do Visual Marketing: Advice from Google’s Abigail Posner

by Tinu Abayomi Paul
Recently I attended the C2MTL conference in Montréal, a three-day exploration of the space where Commerce and Creativity meet. While there, I had the opportunity to speak with several keynote speakers, including Abigail Posner, Google’s Head of Strategic Planning for Agency Development. Before I met her, the temptation to Google a Googler was overwhelming, especially since I ...Read the full article

The Engagement Project presents The Real Women of Philadelphia

The Real Women of Philadelphia was born out of a need to grow Philadelphia Cream Cheese's top line. Kraft found an engaged audience, learned from them and built community among them -- and with the brand. Kraft's Jon Levy and Digitas' John McCarus share the secrets of how the Real Women of Philadelphia came to be. For more on Google's Engagement Project visit: