How to Measure Your PR in 7 Steps

by Brian Conlin
This post is an excerpt from the Measure and Maximize PR Impact guide. PR, marketing and social media professionals face growing pressure to measure their efforts and show bottom-line results. But how do increased engagement and exposure from PR tactics impact the bottom line? The days of reporting on impressions, “advertising value equivalency” (AVE) and social likes are waning.Read the full article