Is the U.K. Moving Ahead of the U.S. in Location Targeting?

The BBC recently reported on the ways that location analytics are being used to great effect in U.K. marketing campaigns. Included in the story is a carrier that’s able to identify the precise neighborhood where young fashionistas are most likely to look at fashion sites or apps on their mobile devices; an agency that is able to determine the exact bus stops at which its client ...Read the full article