Official World Cup Sponsors Losing Out in Video Ad Social Shares

by Carla Marshall
Just under two weeks into the tournament, it appears that the official sponsors of the 2014 FIFA World Cup are losing out to non-affiliated brands when it comes to video advertising social shares. When it comes to World Cup focused video ads, nearly three-quarters of the total shares across social media networks are for those brands, like Activia, Samsung, and ESPN, who aren ...Read the full article