Presence, Curation, and Creation: Wattpad’s Three-Pronged Approach to Native Ads

Wattpad, which Mashable once called “The Most Active Social Site You’ve Never Heard Of,” is making big moves to bank on native advertising. Wattpad—a Medium for fanfiction and creative writing—has already had major success engaging both teens and young adults; 40 percent of the platform’s users are between the ages of 18 and 30. And engagement is high.Read the full article