When Are Consumers OK With Brands' Collecting Personal Data?

US consumers are generally wary of companies' collecting their personal data, but some are open to it—depending on their age, the transparency of the efforts, and what they get in return, according to a recent report from Software Advice. Nearly three-quarters (74%) of the 385 adult Americans surveyed say they prefer that their data not be collected or used at all by companies.Read the full article