Write Stories, Not Press Releases: Microsoft and AmEx Reveal How to Win the Storytelling Arms Race

by Amanda Walgrove
“The idea of writing a press release—for me—feels like the worst thing imaginable. I’d rather be able to tell an interesting story.” Those are the words of Ben Tamblyn, Manager of Storytelling at Microsoft and the man behind Microsoft Stories, one of the most impressive long-form brand storytelling projects we’ve seen.Read the full article