25 Essential Questions For Understanding Your Ideal Customer

by John Bonini
Earlier this week, as I often do, I slipped into one of our consultant's offices to listen in on a call. These calls are an incredible resource for a marketer, as it provides behind the scenes access to moments of vulnerability not often seen in a business professional. It's not uncommon to hear them refer to their kids and other personal aspirations as a means to convey the ...Read the full article