4 Essential Steps to Preparing Employees for Content Creation

by Rich Mcelaney
Whether you’re running a Fortune 1000 company or a local LLC, the ideal scenario for content creation (ie great content marketing) is to get full buy-in and support from your employees. Here at The Sales Lion, we call the in-house creation of content “insourcing” and we favor it for two main reasons: The depth of experience answering customer and prospect questions is deepest internally.Read the full article

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