Ecommerce: 2 tips to help small businesses navigate multichannel marketing

by Jessica Lorenz

Small Business: Getting started in e-commerce

Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at MarketingSherpa is reporting live from IRCE, the world's largest e-commerce event. Watch this video as Nicole Snow, Founder, Darn Good Yarn, sat down with MarketingSherpa's Daniel Burstein to discuss getting started as a small business e-commerce company from a business founder that achieved a 2,900% increase in growth. "It was a lot of learning, trying to do things on the cheap. In that, every single test I did had to be a good decision. Small businesses get caught up with risk, and I dealt with that by starting small," Snow explained. Hear Snow's story on how starting an e-commerce site is possible by controlling it within your own risk tolerances. She dove into hiring processes, and provided advice into developing a socially conscious company as well.

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