What is AdWords Quality Score and Why Does it Matter?
Learn why your keyword Quality Score is key to getting your ads in front of customers. Find out what a Quality Score is, how it's calculated, where it's located, and how to improve it. Read more about AdWords Quality Score at http://goo.gl/8v2hr. Subscribe Subscribe to AdWords Help on YouTube http://www.youtube.com/learnwithgoogle.
Insights on the AdWords Auction
Hal Varian, Google's chief economist, provides an in-depth and insightful overview of how the ad auction works. Hal describes how the auction system works so that consumers always see the most relevant ads and advertisers get the most value. He also provides insight into the key components of ad rank: bid, quality and formats, and the way all of this works together to determine your ad's position and cost.Read the full article