Is Facebook Still Cool? And for Marketers, Does It Matter?

Dan Miller, a professor of material culture at University College London, caused quite a stir at the end of 2013 when he said Facebook was "basically dead and buried" for 16-18-year-olds in the UK. So when we recently facilitated a series of focus groups in the US with 16-30-year-old males on the topic of their social media habits, we were interested to see how they wou ...Read the full article