No diapers, no problem: Parental Status targeting for every advertiser

by Susan Waldes
Last week Google released a new GDN targeting feature: Parental Status. It’s obviously very useful to businesses that exclusively want to target parents – baby goods, kids’ clothing, toys, early education. That doesn’t apply to a huge portion of advertisers, though. Here are 6 ways to use the parental status targeting if you don’t sell stuff for kids. 1.Read the full article