The Two Letters That Ensure Marketing and PR Failure

by Margie Clayman
The other day I was at a trade show and I was talking to one of our media contacts about the state of the industry. Her publication, as well as a few others in the space, have been working on iPad apps that allow you to download issues of the publication. These apps are great for the publishers of course. Encouraging people to read your magazine anywhere is never a bad thing.Read the full article