WATCH: Microsoft’s Cortana Keynote At SMX Advanced 2014

by Matt Mcgee

SMX Advanced 2014 Keynote: Cortana & The Predictive Search Future

Move over Siri and Google Now. Microsoft has a new competitor in town: Cortana powered by Bing the personal digital assistant that is part of the new Windows Phone 8.1 platform. Cortana is modeled after a real-life assistant, designed to understand someone's interests and needs, and with permission, predict and provide information that is helpful and actionable. Is the future of search never having to search at all? In this keynote discussion, members of the Bing and Windows Phone team will discuss that and other ways predictive search and digital assistants like Cortana are changing the way we seek. Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan) Speakers: Marcus Ash, Group Program Manager, Windows Phone, Microsoft Rob Chambers, Group Program Manager, Applications and Services Group, Microsoft Research (Q&A Speaker) From Search Marketing Expo (SMX) Advanced in Seattle, WA. June 12, 2014.

Read the full article