5 Lessons from the World Cup for Marketers

by Jason Young
The World Cup is no doubt one of the biggest events on Earth. As its broadcast globally and automatically attracts millions of spectators, it’s the perfect chance for companies to reach out to a large, attentive audience. Inevitably, this kind of publicity is highly sought after so as kick off approaches, the big brands will start competing to get people to buy their products.Read the full article

Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more

In this game of winner stays, every touch of the ball proves that football will always belong to those who Risk Everything, even when it matters the most. Featuring: Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gerard Piqué, Gonzalo Higuaín, Mario Götze, Eden Hazard, Thiago Silva, Andrea Pirlo, David Luiz, Andrés Iniesta, Thibaut Courtois, and Tim Howard. Show us your game with #RiskEverything -- tag your best football moments for a chance to be featured in a Nike highlight reel. http://www.nike.com/riskeverything

Vauxhall Football Ad #StandTogether

View our latest Home Nations football TV advert -- 'Stand Together', featuring current members of the England Football Squad, football fans and Vauxhall staff from the Vauxhall Ellesmere Port production facility in Merseyside, the UK home of the Vauxhall Astra. Follow @VauxhallEngland #StandTogether and visit www.vauxhallfootball.co.uk for all the latest England football news and competitions.

Now Is What You Make It | #FutbolNow | Pepsi

Visit http://www.Pepsi.com/FutbolNow to view the interactive version of the video. Pepsi® globally premiered a two-minute television commercial as part of the brand's 2014 football campaign -- celebrating football and music proving that "NOW IS WHAT YOU MAKE IT." Starring the impressive 2014 Pepsi all-star #FutbolNow lineup -- Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and four-time player of the year, Leo Messi -- the spot fuses the world of football and music through extraordinary singer / songwriter / producer Janelle Monáe as she performs an exclusive, fresh take of David Bowie's iconic classic, "Heroes" -- available on iTunes. There is also an interactive version of the film providing an immersive viewing experience with a series of original moments for fans to unlock. The "now" is put directly into the hands of the fan, with additional interactive content to delve deeper into digital beat sensation Stony's tour through the streets of Rio -- allowing them to create their own experience. Find this at www.Pepsi.com/FutbolNow. #FutbolNow Subscribe: http://www.youtube.com/subscription_center?add_user=pepsi Connect with Pepsi: http://www.pepsi.com http://www.twitter.com/pepsi http://www.facebook.com/pepsi http://www.instagram.com/pepsi