Did YouTube’s Own Advertising Campaign Pay Off For the Site?

by Greg Jarboe
From early April to mid-May 2014, YouTube ran an ad campaign to promote three of the biggest YouTube stars with ads appearing across TV, magazines, and out-of-home advertising as well as on Google-owned properties. The three partners that YouTube chose to feature for the first phase of this ad campaign were Michelle Phan, Bethany Mota, and Rosanna Pansino.Read the full article