Four Reasons to ‘Just Say No’ to Low CTR

by Larry Kim
Pursuing a low click-through rate paid search strategy is, in my opinion, a losing bet. So is bidding to a particular position, as well as most other tactics that emphasize low click-through rates in hopes of finding higher conversion rates at lower ad positions. In this post, I’m going to show you why these paid search “strategies” will cost you, and provide you with four re ...Read the full article