Is Google getting into the native-advertising game?

by Lucia Moses
Google may be on the verge of cracking the code to that elusive grail of native advertising: doing it at massive scale. The search giant is said to be running a small test with publishers of a widget that would include links to content and ads. In so doing, Google could pose a considerable threat to widgets like Outbrain and Taboola that already live on hundreds of publishers’ ...Read the full article