KLM Learns A Real-Time Marketing Lesson — Don’t Kick #WorldCup Fans When They’re Down

by Martin Beck
Real-time marketing is a tricky business. You want to be in the moment, you want to be witty and clever, you want to be true to your brand. And you want to do all that without offending potential customers. That final point is the most important — first do no harm — and it tripped up Dutch airline KLM in a big way Sunday.Read the full article