Marketing Day: Twitter App Install Ads, Google Cardboard & Viewable Video Ad Impression Metrics

by Barry Schwartz
Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: KLM Learns A Real-Time Marketing Lesson — Don't Kick #WorldCup Fans When They're Down Real-time marketing is a tricky business. You want to be in the moment, you want to be witty and clever, you want to be true to your brand.Read the full article