Media Ratings Council Greenlights New Viewable Ad Impression Metric For Video Ads

by Amy Gesenhues

3MS - Banner Day

If your message isn't being seen, you're wasting your time and money. A third of digital ads can't be seen. Learn how the new viewability standards benefit you at

3MS White Wall

If you really want to make an impression, make sure your message can be seen. Think you can create the next ad in this series? Enter the first ever Making Measurement Make Sense PSA video contest for your chance to have your work showcased in front of agency bigwigs, CMOs from top brands and high-ranking execs from online publishing powerhouses. Go to to find out more.

Read the full article