Twitter Acquires TapCommerce To Improve Mobile Retargeting & Reengagement Ads

by Martin Beck
Twitter announced today that it has acquired New York-based TapCommerce, a specialist in mobile re-targeting and re-engagement advertising. The acquisition, reportedly for about $100 million, was made public hours after Twitter announced the global rollout of its mobile app promotion suite. It's a further move to strengthen the company's mobile advertising offerings, along t ...Read the full article