Twitter opens app install ads to all advertisers

by Cynthia Boris
Twitter just opened app install ads to all advertisers. Say that three times fast. The install ad comes with a variety of targeting options including keywords, gender, location, and mobile platform – especially important when it comes to app downloads. The Promoted Tweet includes room for some text that you can either write or pull from your app download page.Read the full article

Introducing mobile app promotion on Twitter

Mobile app promotion is now generally available to all Twitter advertisers worldwide.