VIDEO + SLIDESHOW: Defining The Native Advertising Landscape

Real-time Marketing: The Agility to Leverage "Now" - Rebecca Lieb - Search Engine Land Summit 2014

REAL-TIME MARKETING: THE AGILITY TO LEVERAGE "NOW" - presented by Rebecca Lieb, Industry Analyst, The Altimeter Group. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. Digital channels are "on" 24/7, a fact that's as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant. All marketing organizations must now consider to what degree they will function in real time. Altimeter Group Analyst Rebecca Lieb presents recent research that defines real--time marketing (RTM), identifies the six RTM business scenarios, addresses the benefits, executional challenges and best practices of RTM, and outlines how companies can move into real time readiness. For more information, please visit:

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