25 Business Books CMOs Are Reading This Year

by Amy Gesenhues
It's no surprise marketers are often big readers. As a book addict myself, finding out what CMOs are reading is one of my favorite questions in our Get to Know interview series. With everything from new releases like Sheryl Sandberg's Lean classics like The One-to-One Future by Don Peppers and Martha Rogers, it turns out we've accumulated a solid list of business book recom ...Read the full article