How This B2B Brand Marketed With Happy People Instead of a Huge Budget

by Kristen Matthews
Image via Influitive.com The folks at ReadyTalk, a web conferencing platform had their work cut out for them in marketing their brand against big names such as GoToMeeting, WebEx, and join.me. Not to mention, this bootstrapped company didn’t have a huge budget to grow off of. What they did have, though, were happy customers.Read the full article