Search Marketers Need to Stop Ignoring Call Conversions

As search goes mobile, marketers need to understand that when smartphone users find your business, they aren't converting by filling out a Web form—they're calling you. Thanks to click-to-call, Google reports that 61% of mobile searches result in a phone call. What's more, studies show these phone leads are 10 times more likely to convert to revenue than Web leads.Read the full article